Cheerwine

The task was to reposition a 95 year old Southern soft drink favorite, liberate it from it’s regional bounds and prep it for the national stage. The result was the Legendary Giveback, where Cheerwine and the Avett Brothers teamed up to raise charity dollars and awareness for  the soft drink.

DANG + WWDS + Cheerwine



Role: Strategy, Creative Direction, Design, Animation

 

DANG_cheerwine_slide_websiteDANG_cheerwine_slide_website
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