Pirelli asked us to make their Metzeler 888 tire the number one choice for motorcyclists as well as increase their presence on social media. So we created Follow Your Dream. Using Facebook, YouTube and Instagram we challenged motorcyclists to compete for the ultimate riding experience: To ride a custom built masterpiece. On a legendary route. On a set of Metzleler 888’s. 

DANG + WWDS + Metzeler

Role: Strategy, Creative Direction, Design


12 episodes on facebook

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The dream bike.

One happy dreamer.