Jam Audio asked us to promote their line of bluetooth speakers as well as improve their Instagram following using the incincentive of a $25,000 scholarship. So we created "Dance Daddy, Move Momma", a social contest asking students to capture their parents' dance moves on camera and share via #Jam25kEntry. Entrants then battled it out online until only one remained victorious.
DANG + WWDS + Jam Audio
Role: Strategy, Art Direction, Design, Animation